Posted: Mon May 20, 2013 8:11 am Post subject: How Important Is Email Marketing To Online Business?
Online businesses such as e-shops can boost revenue via a variety of advertising methods such as traditional media advertising, online advertising and email marketing. Both traditional media advertising and online advertising can cost a lot of money because they cost money to design and the advertiser must pay to display them. Email marketing on the other hand costs almost nothing since sending emails is completely free. The conversion rate also varies between the different types of advertising methods. Traditional media advertising and online advertising are mostly aimed at generating new customers. The conversion rate may be less than 10% since there are so much advertising these days people have developed the ability to subconsciously tune them out.
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